Light up is a brand that brings you a range of skincare essentials designed to cater to your unique skin needs. From the deeply hydrating creams to specialized face masks, their products are crafted to promote natural radiance and rejuvenation. We crafted their visual design identity and provided names to their “Hydration” series

Execution:
PACKAGING
UNBOXING EXPERIENCE

DESIGN, WITH A GLOW

The packaging design is a delightful burst of purple, adding a playful and captivating touch. This series celebrates water in all its forms, from dainty dewdrops to refreshing rain. Each package resonates with these different forms, reflecting the unique qualities of the product within.

Creating a profound connection to the idea of complete hydration, it's like a skin celebration, ensuring every little particle stays fresh and enjoys a splash of hydration!

GOOD TYPE. GOOD MOOD. GOOD SKIN

The color purple evokes a sense of regal charm, and though it may not be the typical choice for skincare packaging, we believe it adds a unique charm to Light Up. It's like a breath of fresh air, a delightful deviation from the norm.

As for the typeface, we've chosen a super sleek combination of Ezra and Frasha Italic. This font style exudes sophistication perfectly complementing the brand's ethos of achieving radiant skin while having a little fun along the way- like getting a spa treatment and a good laugh rolled into one beautiful package.