The Blue Knot is a textile brand, weaving modern-day carpets instilled with a sense of neatness and unmatched style that speaks volumes about the carpet weaving profession of India. We were assigned to create their brand identity, visual design, packaging and website.

Execution:

BRAND IDENTITY SYSTEM
WEBSITE
PACKAGING

INTRICATELY WOVEN

This seamless craftsmanship of the brand is mirrored in the brand's logo design. The intertwined letters "B" and "K" form a seamless connection, reflecting the very essence of the products they offer. The alphabet characters, thoughtfully knit together in the logo, symbolize more than just letters – they represent a knot, a starting point for the intricate knitting process.

The logo isn't just a mark; it's a visual representation of the brand's artistry and care. In a world often cluttered with complexity, this minimalist approach stands out, drawing attention to the beauty of simplicity.

MINIMAL IS THE NEW BEAUTIFUL

Simplicity and elegance define the brand's aesthetic philosophy. The choice of blue color, universally associated with trust and dependability, is a visual representation of these values. From tags to letterheads, every touchpoint is a chance to reinforce the brand's essence.

By utilizing consistent blue shades and a deliberately simple typeface, the brand effectively reaches its audience. The entire project has been crafted to complement the brand’s whimsical products that radiate timeless elegance.